Blog: Dean BestHershey goes back to school

Dean Best | 12 January 2011

Hershey, the US confectioner, is to join forces with a US university in a bid to gain more insight about what consumers want from their candy.

The Reese's maker is to give Harrisburg University in Pennsylvania US$90,000 to help set up a "sensory science and consumer research laboratory" on campus.

The university will conduct tests on a range of confectionery, including some Hershey products, and the company says the insight gained there could guide its NPD.

"A significant benefit of this programme is having access to a broader range and diversity of consumer opinions about products and potential products," Hershey's Jeff Beckman tells just-food.

"We already have professional sensory panels and employee panels that are providing us with a constant stream of feedback on our products and product-development efforts. The new sensory lab at Harrisburg University will give us the benefit of additional data and a greater diversity of consumer input as we develop and refine new products."


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?