Blog: Dean BestHershey goes back to school

Dean Best | 12 January 2011

Hershey, the US confectioner, is to join forces with a US university in a bid to gain more insight about what consumers want from their candy.

The Reese's maker is to give Harrisburg University in Pennsylvania US$90,000 to help set up a "sensory science and consumer research laboratory" on campus.

The university will conduct tests on a range of confectionery, including some Hershey products, and the company says the insight gained there could guide its NPD.

"A significant benefit of this programme is having access to a broader range and diversity of consumer opinions about products and potential products," Hershey's Jeff Beckman tells just-food.

"We already have professional sensory panels and employee panels that are providing us with a constant stream of feedback on our products and product-development efforts. The new sensory lab at Harrisburg University will give us the benefit of additional data and a greater diversity of consumer input as we develop and refine new products."


BLOG

UK regulator shines light on Amazon's Deliveroo investment

Amazon's move to invest in UK food-delivery business Deliveroo caught the eye when it was announced in May – but it’s also attracted the attention of the country’s competition regulator....

BLOG

Amazon tries again in UK food delivery

Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....



Forgot your password?