Blog: Holy war on the Golden Arches

Catherine Sleep | 10 January 2006

Staying with Italian fastfood, an Italian baker who did the unthinkable and put a McDonald’s branch out of business has become a hero of the Slow Food movement.

Luigi Digesù (meaning “of Jesus”) took up a site adjacent to a McDonald’s outlet in Altamura five years ago. His bread and pizza products proved so popular that customers flooded into his store, ignoring its globally famous neighbour, which was eventually forced to shut up shop.

Sniffing success, DeGesu has hired an assistant, thus doubling the size of his workforce. There is even talk of a second store.

So it’s early days, but as the saying goes, “Tall oaks from little acorns grow”.


BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?