Blog: Hopeless or helpless?

Catherine Sleep | 21 January 2005

Seen the latest research about how shoppers find vegetables too difficult to prepare? It really strikes me as a bit pathetic. Unless you’re elderly, infirm or in some other way incapacitated, how hard is it to peel spuds or chop carrots?

But this slothfulness does present manufacturers of prepared vegetables with a great opportunity. Dice, slice, peel, wash and shred our vegetables for us; THEN we might eat them. Even though they then rarely taste as fresh.

Hopelessly lazy


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