Blog: Dean BestHovis' Best baker...?

Dean Best | 19 April 2010

Mrs Best-to-be would readily testify that I don't often get my hands dirty in the kitchen but I was cajoled into it on Friday by Hovis maker Premier Foods.

Before a briefing to announce the launch of Hovis Hearty Oats, the company rounded up the press in attendance and got us baking bread - something which, thanks to a fearsome Home Economics teacher at school, filled me with dread.

However, I'm pleased to report the bread turned out well and, crucially, was edible - although when the snap below was taken, I wasn't too sure how tasty it would be.

Thanks to Premier for a fun morning. The UK's largest food maker is aiming for its Hovis Hearty Oats to be the biggest FMCG launch in the UK this year. As long as they keep the press out of the bread-making process, the company could have half a chance.

Dean  with Loaf


BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?