Blog: Dean BestHovis' Best baker...?

Dean Best | 19 April 2010

Mrs Best-to-be would readily testify that I don't often get my hands dirty in the kitchen but I was cajoled into it on Friday by Hovis maker Premier Foods.

Before a briefing to announce the launch of Hovis Hearty Oats, the company rounded up the press in attendance and got us baking bread - something which, thanks to a fearsome Home Economics teacher at school, filled me with dread.

However, I'm pleased to report the bread turned out well and, crucially, was edible - although when the snap below was taken, I wasn't too sure how tasty it would be.

Thanks to Premier for a fun morning. The UK's largest food maker is aiming for its Hovis Hearty Oats to be the biggest FMCG launch in the UK this year. As long as they keep the press out of the bread-making process, the company could have half a chance.

Dean  with Loaf


BLOG

Could Nestle be weighing up major M&A move outside food?

Pfizer has this week announced it is reviewing the options it has for its consumer healthcare business. Might Nestle be interested?...

BLOG

Lots of chatter about grocery M&A on both sides of pond

The last 24 hours or so have seen possible M&A deals among some of the biggest names in food retail speculated on both sides of the Atlantic....

just-food homepage



Forgot your password?