Blog: Dean BestHow Snannoying!

Dean Best | 6 March 2009

How Snannoying! 

And no, before you question it, I haven’t accidentally hit the ‘S’ and 'N' on the keyboard or made a spelling mistake (just-food is a typo-free zone, shurely - ed), I’m attempting to speak Snacklish.

Yes that’s right, Snacklish…a new language designed by Mars to promote its already popular Snickers chocolate bar.

Beginning this month, the 'Snacklish' language will reach the US public through an advertising campaign called Snickers Speak featuring national television and print advertising.

For example, the great basketball player Patrick Ewing has become Patrick Chewing and combine the rapper Master P with peanut and he turns into Master P-nut – not sure how they’re going to feel about that.

Other examples include a Snickers taxi, or snaxi; peanutarium, for planetarium; and chompensation, for compensation. And if you are able to ‘ride out the storm in this chewconomy’ then Mars are asking you to ‘pledge your nutlegience’.

Maybe everything, including the dire economy sounds better in Snacklish, so for those of you who think the 5,000 global languages we already have aren’t enough (it has one fan here - ed), here’s another…

Michelle Russell, reporter


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?