Blog: Dean BestHow Snannoying!

Dean Best | 6 March 2009

How Snannoying! 

And no, before you question it, I haven’t accidentally hit the ‘S’ and 'N' on the keyboard or made a spelling mistake (just-food is a typo-free zone, shurely - ed), I’m attempting to speak Snacklish.

Yes that’s right, Snacklish…a new language designed by Mars to promote its already popular Snickers chocolate bar.

Beginning this month, the 'Snacklish' language will reach the US public through an advertising campaign called Snickers Speak featuring national television and print advertising.

For example, the great basketball player Patrick Ewing has become Patrick Chewing and combine the rapper Master P with peanut and he turns into Master P-nut – not sure how they’re going to feel about that.

Other examples include a Snickers taxi, or snaxi; peanutarium, for planetarium; and chompensation, for compensation. And if you are able to ‘ride out the storm in this chewconomy’ then Mars are asking you to ‘pledge your nutlegience’.

Maybe everything, including the dire economy sounds better in Snacklish, so for those of you who think the 5,000 global languages we already have aren’t enough (it has one fan here - ed), here’s another…

Michelle Russell, reporter


BLOG

Brexit customs "could cost UK traders GBP4bn a year"

As the rain hammers on our windows this afternoon (11 September), a report in the UK offers companies doing international business some gloomy reading - post-Brexit customs could cost the country's tr...

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

just-food homepage



Forgot your password?