Blog: Humdrum yet weirdly mesmerising

Catherine Sleep | 18 April 2006

So many TV adverts, so few good ones… it takes a lot for a pizza advert to stick in the mind, but Chicago Town’s ‘Humdrum’ campaign manages it. Probably because of the gratifying moment when Hardworking Mum bludgeons Whingy Daughter’s pizza with a mallet to make it ‘thin and crispy’ as requested. Which parent of a fussy eater wouldn’t empathise with this approach?


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?