Blog: Dean BestIntermarche broke rules with Nutella promo, French watchdog says

Dean Best | 23 February 2018

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on selling below cost.

Last month, Intermarché offered a 70% discount on jars of the Ferrero-owned brand, charging EUR1.40 instead of EUR4.50.

The deep-cut discount led to scuffles in some stores and the (in many ways, hilarious) scenes made international headlines.

However, the latest stage in the story has taken a less funny development for Intermarché, with France's Direction générale de la concurrence, de la consommation et de la répression des fraudes (DGCCRF) ruling the retailer had sold the spread at a lost, violating local regulations.

A French court will now decide if Intermarché will face a fine.

Officials representing the retailer had not responded to a request for comment at the time of writing.

BLOG

Bar brawl - US snack firms Clif and Kind joust over ingredients

Clif Bar & Co. and US snack peer Kind have become involved in a public spat over the ingredients the companies use in their snack bars....

BLOG

Amazon pulls plug on Dash buttons

The retail behemoth has said shoppers will no longer be able to buy its Dash buttons, which had allowed consumers to re-order products with one push of a finger....

BLOG

Ex-PepsiCo chief Indra Nooyi gets seat on Amazon board

Former PepsiCo CEO Indra Nooyi has secured a high-profile directorship, with retail giant Amazon appointing the CPG veteran to its board of directors....



Forgot your password?