Blog: Dean BestIs PepsiCo's health drive a load of froth?

Dean Best | 24 August 2009

As a producer of crisps and fizzy drinks, PepsiCo is understandably keen to try and convince the world that it is playing its part in the battle against obesity.

The Walkers owner is a participant, for instance, in the UK government-backed Change4Life initative, which is aiming to encourage us Brits to develop an active lifestyle.

And, in an interview with The Observer newspaper yesterday (23 August), Salman Amin, PepsiCo's UK boss outlined other ways in which the US food and drinks giant is promoting a healthy message.

Amin told the newspaper that the compay had not "spent a penny" marketing its full-sugar Pepsi brand, while the company has also this month launched Planet Lunch, a range of healthy lunchboxes for kids.

In a similar vein, PepsiCo has told us that it plans to launch a "health audit" for its products in the UK this autumn.

All very commendable.

However, a lunchtime stroll into just-food's local Somerfield store sees us greeted by a promotion for Pepsi as soon as we walk through the door.

Sure, Pepsi's low-sugar cousins Pepsi Max and Diet Pepsi are also part of the half-price deal but is the inclusion of the full-sugar stuff in the promo sending out mixed messages about the company's intentions?


BLOG

Brexit customs "could cost UK traders GBP4bn a year"

As the rain hammers on our windows this afternoon (11 September), a report in the UK offers companies doing international business some gloomy reading - post-Brexit customs could cost the country's tr...

BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

just-food homepage



Forgot your password?