Blog: Is this really what people want?

Catherine Sleep | 11 July 2005

The Co-op has banned the use of MSG and a whole range of artificial colourings in its products. They did a survey and people said they were concerned about their children’s diet, so out it went.

The Co-op is rather fond of this sort of thing. They trumpet their range of ‘Fairtrade,’ products. Their trading is ethical and fair and their labelling is honest, they say. No doubt Tesco, and Asda and Sainsbury would say the same, but they don’t talk about it so much.

I wonder if the Co-op has got it right. They do appear to do a lot of consulting with pressure groups. Today it was the ‘Hyperactive Children's Support Group.’ It doesn’t make me any more likely to shop there. Will this really have concerned parents flocking to the Co-op?

Chris Lyddon

News Editor, just-food.com

Co-op bans MSG and artificial food colours


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