Blog: Japan steams ahead on traceability

Catherine Sleep | 24 August 2004

We knew Japan was one of the leaders in developing traceability systems for food products. Remember last month’s story about camphone-friendly barcodes on food packaging? Well, they’re going one better now.

A DoCoMo subsidiary has developed a system whereby consumers can point their camphone at fresh fish and capture information about the time and place it was caught as well as the individual who caught it. The guy who keeps the blog which alerted me to this development isn’t keen; he reckons he doesn’t necessarily want to know who’s been handling his food. I disagree: the more information available to shoppers, the more involved they feel in the supply chain and that’s a good thing. Where’s the downside?

I wonder where that fish has gone


BLOG

Amazon and France's Casino announce latest project

A year after first joining forces, the US e-commerce titan and the French grocer have set out fresh ways they are to work together....

BLOG

Hopping off for Easter

A point of admin: the dates we're closed for Easter....

BLOG

UK online grocer Ocado forms another overseas partnership

Ocado, the UK-based pure-play online grocer, is to team up with another major overseas food retailer....



Forgot your password?