Blog: Dean BestJapanese snack maker Calbee wants bigger bite of overseas markets

Dean Best | 6 October 2011

Calbee, the Japanese snacks company, is planning to be the latest food and drinks company in the country to make a serious assault on international markets.

An ageing population and stagnant growth in Japan has, for a few years now, forced the company's food and drink manufacturers to look abroad. Kirin Holdings, the beer and dairy group is a prime example, as both just-food and just-drinks have reported in recent years.

Calbee already has a presence outside of Japan. In June, it announced a venture in South Korea with local confectioner Haitai Confectionery Co. The Japanese firm also sells products in China, Singapore, Thailand and the US, where it has a 100% subsidiary, Calbee America.

However, in an interview with Reuters this week, Calbee president and COO Shunji Ito wanted to expand further in Asia and North America.

Ito said Calbee wanted to boost its overseas sales from the current 3% of turnover to 30% by 2020.

"I see three ways for us to go overseas: independently, together with a partner or through our relationship with PepsiCo," Ito told Reuters. PepsiCo owns around 20% of Calbee.

"What shape our strategy will take in those three areas (China, North America and the Asian region) is something I want to be able to report by next March at the latest."

We will, of course, be watching with interest.


BLOG

If Kraft Heinz passed on Pinnacle, it should do so with Campbell

It's almost 18 months since Unilever rebuffed Kraft Heinz and, ever since, the rumour mill has spun over where the US manufacturer could look next. It's been reported today (2 August) the ketchup make...

BLOG

Maybe Trump is finding trade wars aren’t so easy to win

In March, a day after issuing stiff tariffs on imports of steel and aluminium, Donald Trump took to Twitter to give his verdict on trade disputes. Four months later, it looks as though Trump's confide...

BLOG

Upfield Foods, home to ex-Unilever spreads assets, makes notable appointment

UK food-industry veteran David Salkeld is to take a senior position at Upfield Foods, the newly-instituted business that is home to Unilever's former spreads assets....

BLOG

Nature's Path quits US organic trade body in "protest"

The Organic Trade Association, which represents the organic industry in the US, has seen a high-profile member quit the organisation, taking a swipe at the body's stance on policy issues....



Forgot your password?