Blog: Jays flay Lay’s

Catherine Sleep | 26 July 2004

A judge in Chicago has upheld a complaint from local crisp maker Jays that PepsiCo subsidiary Frito-Lay was running a derogatory campaign about its products.

The Lay’s campaign asserted that Chicagoans preferred Lay’s crisps to the local brand Jays, but the judge agreed with Jays that Lay’s had failed to produce research to back this up. Victory for the small boys I guess.

Chips are down




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