Blog: Julian Graves gets fresh

Catherine Sleep | 24 January 2007

Natural foods chain Julian Graves is to trial fresh produce alongside its core nuts, seeds and dried fruit lines. The move suggests a significant logistic upheaval, and will be tested in the chain’s flagship Cheltenham store.

It’s a bold move, which the company said comes in response to consumer demand. A spokesperson told Natural Products magazine that customers have been asking for fresh berries and fruit, along with herbs, garlic and organic free-range eggs.

In marketing terms, these products are clearly a complementary fit with Julian Graves’ core range, but issues of shelf-life and storage are more complex, so industry observers will be watching closely to see how they get on.

Julian Graves to trial fresh produce in new flagship store


BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?