Blog: Just don’t spread it too thin

Catherine Sleep | 21 March 2007

Is it just me, or has chocolate spread traditionally laboured under something of a downmarket image? The first thing that comes to mind when I think of chocolate spread is a messy five-year-old sticking a filthy finger into the jar and then licking it.

But there’s a new spread in town, and it’s way too good for kids. In fact, its superior quality was recently recognised at Mintel’s IFT’s Global Trends Awards, and now it’s making a full-scale assault on the UK’s most discerning food halls.

The spread is the brainchild of NewTree, the Belgian company which goes all out to prove that socially responsible premium chocolate needn’t all be fairtrade or organic. It comes in two varieties – Pur Plaisir (dark chocolate) and PlaisirMiel (milk chocolate with honey). Both are relatively low in fat and contain Beneo, an active chicory extract that makes it easier to absorb calcium and improve digestion.

Does this mean you can eat as much of it as you like? That, dear reader, is for you to decide.

NewTree chocolate spreads


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