Blog: Dean BestJust how clever is Supervalu's nutrition iQ?

Dean Best | 14 January 2009

So Supervalu has become the latest food retailer to attempt to encourage US consumers to eat more healthily.

The nationwide grocer is to launch its own nutritional labelling scheme – dubbed nutrition iQ – throughout its store network in the next few weeks.

There's an obvious business rationale for the decision. Consumers Stateside are demanding healthier options more and more.

Supervalu's move will also add fuel to the food industry's claims that it is voluntarily doing what it can to tackle one of the biggest health problems in the US – obesity.

Supervalu's scheme, alongside similar initiatives from Delhaize's Hannaford and Food Lion stores (not forgetting the imminent launch of the Smart Choices Program, which has been backed by some of the biggest food manufacturers in the US) will, the industry hopes, dissuade Congress from regulating issuing regulatory measures.

Such moves should be welcomed – and have been by various industry stakeholders.

But, there is a danger that yet another labelling scheme will just further confuse consumers already bombarded with information on how to eat healthily.

The more labelling schemes are launched, the more the argument that the US government should fund research into developing one, nationwide labelling scheme becomes more compelling.


Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?