Blog: Just how subservient is that chicken?

Catherine Sleep | 11 May 2004

By now we’ve all met the subservient chicken launched by Burger King, right? But is it for real? Do you think it's really taking orders? Or are there just a certain number of likely requests that are already videoed, and they just play that one on demand?

I asked a few fairly standard things like “Sit down” and “Wave at me” and it complied. However, it refused to either roll head over heels or switch the light off.

Don’t even know what I’m talking about? Check the link!

Guerrilla marketing in a chicken suit


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