Blog: Just one Cornetto…

Catherine Sleep | 2 September 2004

Celebridee chef Gordon Ramsay has hit the headlines again, although this time it’s not for his foul temper or gutter-level language. He’s managed to upset Unilever, by developing a summer dessert and calling it the ‘mini cornetto’.

The Anglo-Dutch conglomerate immediately called its legal team to arms, and Ramsay was duly requested to stop using the Unilever brand name. He was doubtless stroppy about it though.

Cornetto is perhaps becoming one of those brands so well established that it becomes used as a generic terms, like Tempo in German for paper hanky, or Hoover or Sellotape in the UK.

Don't mess with Unilever


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?