Blog: Just one Cornetto…

Catherine Sleep | 2 September 2004

Celebridee chef Gordon Ramsay has hit the headlines again, although this time it’s not for his foul temper or gutter-level language. He’s managed to upset Unilever, by developing a summer dessert and calling it the ‘mini cornetto’.

The Anglo-Dutch conglomerate immediately called its legal team to arms, and Ramsay was duly requested to stop using the Unilever brand name. He was doubtless stroppy about it though.

Cornetto is perhaps becoming one of those brands so well established that it becomes used as a generic terms, like Tempo in German for paper hanky, or Hoover or Sellotape in the UK.

Don't mess with Unilever




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