Blog: Katie Price, Twitter and Chinese fiscal policy

Sam Webb | 24 January 2012

Reality TV star/entrepreneur/celebrity culture totem Katie Price shocked her Twitter followers with a series of tweets on global fiscal policy on Sunday (22 January).

"Chinese leaders now likely to loosen monetary policy to stimulate growth. Yay!!" said one. "OMG!! Eurozone debt problems can only be properly solved by true fiscal union!!! #comonguys", followed by "Large scale quantitative easing in 2012 could distort liquidity of govt. bond market. #justsayin". Cue head scratching from her 1.5m followers, bar those who are economic decision makers in Brussels and Beijing (you never know).

Price, formally known as Jordan, has previously spoken of her desire to move away from her glamour model lads mag roots and be perceived as a legitimate business woman. Is this economic punditry her latest bid to be taken seriously?

You've probably guessed the answer is no. It was all a PR stunt by Snickers, the chocolate bar from Mars. Price's insights into the pressing economic issues of the day were followed by a picture of the former Mrs Peter Andre holding a Snickers and the line "You're not you when you're hungry".

Seems pretty clever PR and a bit of fun, right? It was, however, not without its detractors. One tweeter posted: "So the implication of that Snickers campaign is that eating them keeps Katie Price vacuous and inane? Fine work." Food for thought...


BLOG

UK regulator shines light on Amazon's Deliveroo investment

Amazon's move to invest in UK food-delivery business Deliveroo caught the eye when it was announced in May – but it’s also attracted the attention of the country’s competition regulator....

BLOG

Amazon tries again in UK food delivery

Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....



Forgot your password?