Blog: Katie Price's economic musings spark ASA Snickers probe

Sam Webb | 27 January 2012

Reality TV star Katie Price, her Tweets providing insight into complicated global economic issues and the Snickers chocolate bar, may land Mars in hot water with the UK advertising watchdog.

This weekend the celebrity baffled the Twittersphere with a series of posts such as "Chinese leaders now likely to loosen monetary policy to stimulate growth. Yay!!" and "OMG!! Eurozone debt problems can only be properly solved by true fiscal union!!! #comonguys". It was all revealed to be an admittedly pretty clever PR stunt after she posted a pic of herself with a Snickers bar and the tagline "You're not you when you're hungry".

Some Tweeters raised their eyebrows ("So the implication of that Snickers campaign is that eating them keeps Katie Price vacuous and inane?," said one) but now the Advertising Standards Agency (ASA) has stepped in after the grand total of two people took time from their undoubtedly busy schedules to formally complain.

The ASA is investigating whether it should have been stated in the 'teaser' tweets that they were marketing communications and whether the hashtag "#spon" in the final "reveal" tweet made it clear enough that that tweet was a marketing communication. I'm no expert, but the fact this was OBVIOUSLY A MARKETING CAMPAIGN is self-evident, hashtag or no.

A Mars spokesperson said: "We will look to co-operate fully with the ASA on this investigation."

Whether Mars face censure from the ASA or not, the fact is that the campaign has been given extensive coverage in the media and Mars PRs are probably watching developments with champagne in hand.

 


BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?