Blog: Kellogg welcomes Pringles to the fold

Michelle Russell | 1 June 2012

The just-food blog appears to have transformed itself into the just-Kellogg blog this week as we bring you a third round of news on the cereal giant.

In what should be our final blog on Kellogg for this week, the US firm has confirmed the conclusion of its US$2.7bn acquisition of Pringles from Procter & Gamble in a move that will almost triple the size of its international snacks business.

First announced in February, the deal marks the latest stage in Kellogg's strategy to expand its global footprint in the snack market. Pringles will sit alongside brands such as Cheez-It and Keebler, and is now Kellogg's second largest brand after Special K by sales.

Speaking at CAGNY in February, Paul Norman, president of Kellogg's international operations, said the deal will be a "game-changer" for the company. In Europe in particular, the addition of Pringles will triple the size of Kellogg's snacks business.

The company has certainly been looking to overcome the difficulties that have hit the European division of late. In April, internal operating profit from the unit dropped almost 20% in the first quarter and Norman has taken control of Kellogg's business in Europe.

Nonetheless, the firm is now reportedly considering adding to its snacks stable with a potential takeover bid for the salty snacks division of UK food manufacturer United Biscuits.

While UB certainly lacks Pringles' global presence, an acquisition of the United Biscuits snacks unit would certainly strengthen Kellogg's position in the UK and fit with the group's aim to become "a truly global cereal and snacks company".


BLOG

Campbell hires from outside for key US soup role

Campbell Soup Co. has brought in an executive from outside the food industry to lead its domestic soup business, a division still central to the US giant and one still seeing sales decline....

BLOG

One in, one out at Moy Park

Interesting news crossed our desk this morning about former Greencore Group US head Chris Kirke becoming the new president of Northern Ireland-based poultry and prepared food group Moy Park....

BLOG

US giant Kroger is Ocado's latest partner

UK online grocer Ocado has struck another licencing deal with an international food retailer, announcing this morning (17 May) US giant Kroger will use its technology for food deliveries....



Forgot your password?