Blog: Kids’ snack makers get ethical

Catherine Sleep | 2 July 2003

Some of the world's largest snack food manufacturers, including Kraft, Coke, McDonald’s and Hershey, are funding a new site which aims to “communicate healthy eating and active living information in meaningful and relevant ways to kids aged 9-12 and their families”.

It’s easy to be sceptical about the motives of the sponsors, but they have after all provided no-strings grants for a site that, among other messages, recommends kids choose smaller rather than supersized burgers. That must have been tough for McDonald’s to swallow, for example. And any site that tells kids to “Forget trying to look like Britney Spears” gets plus points right away.

That said, for my taste the site works a little too hard to get across the message that any food can be justified as part of a diet if it’s in moderation. It would be good to see it come out a little more robustly on the need to limit calorie- and fat-rich foods.

Kidnetic


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