Blog: Dean BestKraft buys Cadbury - but what do YOU think?

Dean Best | 2 February 2010

And so, with a 200-word formal statement, comes the end of Cadbury as an independent company.

The UK confectioner, owner of brands from Dairy Milk and Wispa chocolate to Halls candy and Trident gum, is now part of US food giant Kraft Foods.

In an announcement this evening (2 February), Kraft said investors representing over 71% of Cadbury's outstanding shares had accepted the bid.

"The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals," said Kraft chairman and CEO Irene Rosenfeld.

But what do you think? Eyes will now turn to what the mega-deal will mean for both businesses - and for the wider competitive landscape in confectionery.

How will Cadbury fare under Kraft's ownership? Will Cadbury transform the Kraft portfolio? What will be the impact on the rest of the confectionery sector? We're keen to hear your views.

We've put together a short questionnaire, which will only take a few minutes of your time. Once the responses have been compiled, I will send you the results.  

The survey is live now, so please dive in and have your say.


BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?