Blog: Dean BestLeclerc - the price crusader

Dean Best | 7 February 2008

The French retail lobby's most vociferous personality, Michel-Edouard Leclerc, has gone into overdrive to sell his pricing crusade.

After publicly removing six lines supplied by household names from his stores, Leclerc is recycling government figures to say that official estimates of consumers' purchasing power have been overstated.

For the past five years, Leclerc has employed an agency to analyse figures from the national statistics office INSEE. The results have been posted on this website to build Leclerc's price crusading image.

Leclerc has been telling French consumers that government figures, based on OECD requirements, are not an accurate reflection of personal spending power. Obviously, since everyone would like to spend more, this is a popular story.

What’s more, it also helps to create a climate of opinion favourable to allowing six major multiples control access to 60m French consumers for 10,500 French food manufacturers.

Peter Crosskey


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