Blog: Dean BestLife is sweet for Thorntons

Dean Best | 17 July 2008

Thorntons, the UK confectioner, sweetened its investors with an upbeat trading update yesterday (16 July) but also highlighted the growth opportunities that can be had by food makers – despite the economic downturn here in the UK.

The company, which claims to produce the “UK's number one luxury confectionery brand”, said annual sales had jumped almost 12%.

The message here is that, although UK consumers might be shunning a fancy foreign holiday here or a flash new motor there, they are finding solace in more upmarket versions of everyday consumer goods.

Get your brand proposition right and you can reap dividends, even if you are facing rising costs and are concerned that consumer anxiety over the economy may scupper sales.

Thorntons chief executive Mike Davies said yesterday that the company has been able to mitigate rising costs through price increases – and the UK consumer has still shown a willingness to snaffle up his upmarket chocs.


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