Blog: Dean BestMars brings back Barnes for a bit of World Cup magic

Dean Best | 16 April 2010

Ah, 1990. The year when Nelson Mandela was released, a succession of events in Eastern Europe proved the Soviet Union's influence on the region was receding and Thatcher resigned.

Being just nine years old, I have only sketchy memories of those events and, in any event, was praying that Mark Robins could score yet another FA Cup goal - and that, one day, I could look as cool as Shaun Ryder.

For us football fanatics, it was also the year of Nessun Dorma, Gazza's tears and Roger Milla dancing at corner flags.

(Was all this really twenty years ago?)

It was also the year of a high-point in British music. Yes, that's right, John Barnes' rap for the England World Cup song World In Motion.

As England prepares for yet more (probably penalty-induced) heartache at this year's World Cup in South Africa, Mars has asked Barnes to get back behind the microphone and re-enact his famous rap.

The track will feature in a new advert for the Mars brand, which is one of the "official suppliers" to the England team. The chocolate maker is also giving 15 people the chance to appear alongside Barnes in the new advert.

For a bit of Friday fun, here's the original, complete with Keith Allen's comedy turn behind Barnes.

Ah, memories. Reminds me of my Dad dancing in the garden to the song after England beat Belgium 1-0 in the second round of that World Cup with a last-minute goal.

Can we actually win the thing this time?


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?