Blog: Dean BestMars lawsuit is pants

Dean Best | 14 February 2008

Here’s a story of (almost) naked ambition from the US:

Self-styled street performer The Naked Cowboy is suing confectionery giant Mars for US$6m for allegedly stealing his “look” without permission.

Robert Burck has spent the best part of a decade, erm, entertaining New Yorkers and tourists to the city by playing guitar in Times Square, wearing nothing but white underwear, cowboy boots and a hat.

(As it’s Valentine’s Day, here’s a present for you ladies out there).

Burck claims Mars used his look to promote its M&Ms brand on billboards overlooking Times Square without permission. The ads featured a blue M&M with a guitar and wearing very little, as well as New York landmarks.

The Naked Cowboy, who according to Reuters has trademarked his look, is suing Mars for infringing his signature, ahem, outfit.

It remains to be seen whether Burck – which, on reflection, is a pretty apt surname – will win a big payout from his smalls.

But how can he seriously hope to legally protect white undies as his trademark? What a load of pants.


BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?