Blog: Matching bread to soup

Catherine Sleep | 29 November 2006

La Brea bakery is urging consumers and restaurateurs to give more thought to the bread they eat and serve. The American company said that pairing certain varieties of bread with different soups, broths and chowders can heighten the culinary enjoyment of both as the flavour of the bread complements that of the soup.

The company foresees a day when it will no longer be sufficient to offer just white or brown bread (well, they would, wouldn’t they?). “Like choosing the right wine to go with a dish, you should serve a quality specialist bread that can enhance the soup’s flavours,” La Brea argues.

So far, so fairly reasonable. But then the company predicts that restaurants will start hiring specialist bread waiters, presumably analogous with sommeliers. Now that, I can’t see happening anytime soon.

Anyway, it’s lunchtime so I’m off for some spicy potato and lentil soup, which I’m embarrassed to admit I’ll be ‘pairing’ with a slice of supermarket brown. Shame on me.

La Brea Bakery


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?