Blog: McDonald’s drives thru cyberspace

Catherine Sleep | 12 April 2006

More and more companies are farming out their backend operations, and it’s not unusual to speak to a service representative in India when you phone your UK bank or insurance company these days. And very efficient they are too (mostly). But McDonald’s has taken outsourcing to a new level.

US customers ordering meals at drive-thru outlets may find themselves speaking not to a Real Live Person (remember them?) behind a perspex window, or even a disembodied voice originating from elsewhere in the building. No, they may be served by a McDonald’s employee sitting in a call centre many hundreds of miles away.

Web-based ordering systems relay information back to the restaurant outside of which the customer is sitting, saving seconds off each order, apparently. I kind of like it – and at least the call centre workers don’t have to spend the day surrounded by the smell of burgers.

The long-distance journey of a fastfood order


BLOG

Unilever and Danone continue B Corp push

Unilever and Danone are two of the largest food companies to have embraced the B Corp certification and over the last 24 hours have made fresh announcements....

BLOG

General Mills trials new way of buying Haagen-Dazs

On Friday (7 September), ice-cream lovers in part of central London were able to order Häagen-Dazs on their phones - and have it delivered directly to them, wherever they were....

BLOG

just-food closed on Monday 27 August

As I type, grey skies cover south-east London, with drizzle hitting the windows - but the forecast is set fairer for tomorrow when the country has its final public holiday before Christmas Day....



Forgot your password?