Blog: McDonald’s gets chatty

Catherine Sleep | 24 January 2006

My boss sent me a link to a blog about McDonald’s. So used am I to seeing anti-McDonald’s material on the Internet that I assumed this would be another in the same vein. In fact it is a blog set up by the Corporate Social Responsibility department at McDonald’s, encouragingly titled Open for Discussion.

Looks like it’s pretty new as there aren’t many posts yet, but it will be worth keeping an eye on. Of course it’s just another marketing channel, but blogs by their nature allow backchat, within reason, which makes it interesting. As Bob Langert, senior director, CSR, tell us in his prologue: “we can have a conversation”. Let’s see how meaningful that conversation turns out to be.

Open for Discussion




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