Blog: Petah MarianMorrisons' great expectations for new private-label offer

Petah Marian | 20 July 2011

UK grocer Morrisons seems to have high expectations for its soon-to-be relaunched private-label offer.

Speaking at Morrisons Christmas press day yesterday (19 July), head chef Neil Nugent hinted at the scale of the changes, which are set to begin to be rolled out  in October.

"I'm gearing up for a race but I'm not sure if its a sprint or a marathon," he told just-food, suggesting that it is more likely to be the latter.

Nugent said that it will take time to roll out the new-look range, which has some 8,000 SKUs, and that, as part of those plans, he's employed five more chefs, while Morrisons is building a "centre of excellence" to develop new products at its Bradford HQ.

Speaking about the drive behind the pace of change at the UK's fourth-largest grocer, he described chief executive Dalton Philips as "an ambitious man" and that the staff at the retailer are striving to achieve the plan he laid out last November.

With the first M-Local store opening last week to a positive reception among industry watchers, just-food towers is keen to see what Philips has planned for his own-label range.


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