Blog: Morrisons rings up higher margins

Dean Best | 21 July 2009

The Morrisons juggernaut rumbles on.

And today (21 July), the UK retailer went some way to answering some long-held suspicions that, despite soaring sales, its focus on value could be hitting margins.

The UK's fourth-largest grocer today upped its margin forecast for the year, sending its shares skywards.

Morrisons buoyed investors with news that growing sales volumes and its series of intiatives to manage margins was improving profits.

The retailer has been out-performing some of its rivals as cash-strapped consumers flock to its stores but the market has questioned just what impact its push for value was having on margins.

Now, some of those concerns have been allayed. We would just like to know if and when Morrisons will finally go online.....