Blog: Dean BestM&S nets England legends for World Cup launch

Dean Best | 19 May 2010

It's not every day that just-food gets to hear from some English football legends but, in London this morning (19 May), the likes of Gordon Banks and Sir Geoff Hurst were on hand to launch Marks and Spencer's wares for this summer's World Cup.

Banks, goalkeeper in England's 1966 World Cup winning team and Sir Geoff, who scored a hat-trick in the final, joined former team-mates Martin Peters and Roger Hunt to unveil the M&S suit that will be worn by England's current squad this summer in South Africa.

Our colleagues at just-style have more on the suit to be worn by Wayne Rooney et al this summer but, as well as feeling a little starstruck at being in the presence of some true football icons, just-food was of course on hand to see what M&S was doing on the food front for the tournament this summer.

In a move similar to crisp maker Walkers' launch of a raft of flavours 'inspired' by teams taking part in South Africa, M&S this morning unveiled an "international range" of lunchtime products associated with nations in the tournament.

Think "St George's cross rolls" or a "Smoked Ham & Edam Sandwich" or "Procuitto Cotto & Mozzarella in a Herb Foccacia".

The products are a novel take on World Cup food merchandise and go on sale this month as UK retailers prepare for what is always a bumper sales period.

On to more pressing issues, however, and Banks said he would plump for David James as England's goalkeeper, while Sir Geoff warned that there could be a "weakness" up-front if Rooney suffered an injury.

That said, Sir Geoff's hat-trick, knighthood and place in England folklore is proof that you don't have to rely on your star players to win the trophy. The former West Ham striker was behind Spurs forward Jimmy Greaves when the 1966 tournament started - and look what happened there.

Sir Peter Crouch, anyone?


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