Blog: Dean BestMuller milks promotions

Dean Best | 9 June 2010

Some interesting insights emerged from our most recent Promo Tracker - data used to monitor promotions in the UK grocery sector.

According to the stats, complied by mysupermarket-insights.co.uk, yoghurt brand Muller was once again the most-promoted food brand in the UK, with over 90% of SKUs on promotion in May.

Given the brand's positioning as a mass premium product, Muller's heavy use of promotions is somewhat surprising.

The same could be said for Danone's Actimel brand, second in May's list - after being second in April, too.

Click here for more on the latest just-food Promo Tracker.


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