Blog: mysupermarket goes Stateside

Dean Best | 12 June 2013

UK price comparison website mySupermarket has crossed the Atlantic and launched in the US.

mySupermarket's debut in the US will see it compare prices across retailers like Wal-Mart, Target and Costco.

"mySupermarket revolutionised the grocery shopping experience overseas and we're very pleased to share this tool with US customers," CEO Allon Bloch claimed. "Until now, it's been virtually impossible for consumers to effortlessly price compare items across various retailers."

The mySupermarket.com service also crunches prices at online giant Amazon, which is slowly expanding its grocery service AmazonFresh. Amazon, which launched the scheme in Seattle, has launched the service in Los Angeles.

However, online grocery retailing is in its early stages in the US. In the UK, mySupermarket.co.uk compares prices at the major UK grocers that are online - Tesco, Asda, Sainsbury's, Waitrose and Ocado.

The initial companies being monitored in the US also includes non-food outlets like soap.com, diapers.com and drugstore.com, perhaps underlining that online food retailing over the Atlantic is in its infancy.

Keep your eyes peeled on just-food's analysis pages this week for an in-depth look at what Amazon's moves in online grocery could mean for the wider industry in the US.