Blog: Naked chips

Catherine Sleep | 12 January 2005

An innovative potato crisp maker has got backs up by branding his new product Naked Crisps and using a saucy image on the packet.

Tyrrells boss William Chase has called his new crisps Naked Chips, in a bid to convey that the product is very natural. The good ladies who shop in Harvey Nicks don’t like it, apparently.

Actually, when I read the article hyperlinked below, the thing that struck me most was that Tyrrells was launched just three years ago. They’ve made a real impact in a highly competitive, mature marketplace and found a way to turn a struggling potato farm into a profitable business. Good on ’em.

Easily upset


BLOG

US food agency hints at direction of travel with "policy roadmap"

It's light on specific details but a new "strategic policy roadmap" for 2018 from the US Food and Drug Administration should give manufacturers a sense of where the agency could be looking to act this...

BLOG

Vegan tourist tales

I sampled some of the products launched in the UK in the New Year, aimed at those seeking to eat more healthily or cut down on their meat consumption....

BLOG

"We're evolving" - flagship US lobby group insists change coming as more members quit

Hershey and Cargill are the latest US-based food majors to have decided to leave The Grocery Manufacturers Association - and the lobby group says it is looking to change to meet the "disruption" in th...



Forgot your password?