Blog: Naked chips

Catherine Sleep | 12 January 2005

An innovative potato crisp maker has got backs up by branding his new product Naked Crisps and using a saucy image on the packet.

Tyrrells boss William Chase has called his new crisps Naked Chips, in a bid to convey that the product is very natural. The good ladies who shop in Harvey Nicks don’t like it, apparently.

Actually, when I read the article hyperlinked below, the thing that struck me most was that Tyrrells was launched just three years ago. They’ve made a real impact in a highly competitive, mature marketplace and found a way to turn a struggling potato farm into a profitable business. Good on ’em.

Easily upset


BLOG

Could Nestle be weighing up major M&A move outside food?

Pfizer has this week announced it is reviewing the options it has for its consumer healthcare business. Might Nestle be interested?...

BLOG

Lots of chatter about grocery M&A on both sides of pond

The last 24 hours or so have seen possible M&A deals among some of the biggest names in food retail speculated on both sides of the Atlantic....

just-food homepage



Forgot your password?