Blog: Katy AskewNational fish fingers and custard day?

Katy Askew | 2 April 2013

Doctor Who adorns the latest packaging for Birds Eye fish fingers in the UK

Doctor Who adorns the latest packaging for Birds Eye fish fingers in the UK

There are some of you who will immediately know what I'm talking about. For the rest, let me explain: tomorrow has been named "national fish fingers and custard day" to celebrate the favourite food of the eleventh doctor. Dr Who? Exactly.

Dr Who has replaced Captain Birdseye on a special-edition pack of fish fingers, which has been created by UK frozen food brand Birds Eye to mark the occasion and celebrate the 50th anniversary of the cult BBC series.

Avid Dr Who fans might be in for something of a disappointment, however. Birds Eye has only made one pack, a spokesperson for the group explains. This has been sent to Matt Smith who plays the eleventh Doctor in the iconic television show. I shudder to think what that would go for on eBay (mint, in box).

Lucky Smith has also been sent a year's supply of Birds Eye fish fingers.

Birds Eye has not entered into discussions with custard brands over potential cross-promotional opportunities this year, but as fish finger and custard day looks set to be an annual event, perhaps we should watch this space.



Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?