Blog: Noodle endurance

Catherine Sleep | 26 August 2003

Remember that Japanese “game” show Endurance, where competitors had to perform gruelling, gruesome tasks, such as eating unmentionable creepy-crawlies or slithering naked through entrail-filled snake pits? Let’s hope that newly promoted managers at instant noodle maker Nissin Food Products were fans – they’re to be submitted to a Survivor-like boot camp to toughen them up.

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