Blog: Dean BestNorthern the latest to fight for a pizza the action

Dean Best | 19 September 2008

In the UK, one category seems to be shrugging off the effects of the credit crunch – pizza.

In recent weeks, the likes of Northern Foods, Dr. Oetker and Schwan's have outlined plans to grab a bigger slice of the pizza market, which according to some estimates is worth around GBP103m (US$188m).

As UK consumers watch the pennies, the signs are that the pizza category is one part of the food industry that is benefiting. As eating out becomes less of an option, so shoppers can be inclined to spend a little bit more on eating in.

The likes of Domino's have certainly benefited from that trend, and given the bun-fight among the owners of the UK's biggest pizza brands, it seems that there is room for more companies to make a little bit of dough out of pizza.


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