Blog: Not just another veg box scheme…

Catherine Sleep | 22 March 2007

As many of you know, I’m a Devon maid currently in exile in Kent. Now, you can take the girl out of Devon but you can’t take Devon out of the girl, so my ears pricked up when I heard of two earthy Devon farmers who are getting a name for themselves in the premium soup market.

Rod and Ben (Rodney Hall and Ben Moseley) started an organic veg box scheme some time ago before branching into soups which recently won a coveted listing with upmarket retailer Selfridges. They are a great example of farmers thinking, quite literally, outside of the box to add value to their business. Indeed, they dabble in  pestos, relishes and salsa, and are currently working with Yeo Valley on a range of new sweet soups, otherwise known as Smoothies.

He who dares, wins.

Rod and Ben's


BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

BLOG

Reckitt Benckiser clears final Mead Johnson hurdle

The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...

BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

just-food homepage



Forgot your password?