Blog: Not such a smart move for Smarties

Catherine Sleep | 18 February 2005

Nestlé Rowntree has announced it is revamping the packaging of its perennial favourite, Smarties. Whatever next?

Smarties have long been sold in cardboard tubes, with different-coloured plastic lids. As a kid it was always very important to make sure you picked your favourite colour lid (green in my case) and then the really exciting part was taking off the lid to find out which letter was imprinted on the inside. Finding the first letter of your own name could really make my day (or even week – mine was an unexciting childhood, you really had to conjure up your own thrills in 1970s Devon).

Now it appears that Smarties will be sold in a hexagonal pack, with NO PLASTIC LID. Will the kids notice, or care? Maybe not, but a lot of nostalgic adults are up in arms (scroll down the linked page for their outraged comments).

Right, I’m off to buy a few packs now, for old times’ sake.

Resist change!


Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?