Blog: Dean BestNutrition whiplash? Give me a break

Dean Best | 1 November 2007

Nutrition whiplash. That, according to the American Meat Institute, is the sensation consumers will feel when they hear that what they eat can help determine whether or not they get cancer.

The report, from the World Cancer Research Fund, has provoked a fierce response from industry. Suggestions that consumers should cut down on red meat are dismissed as “extreme” and “alarmist”.

However, the media attention given to this report around the world should set alarm bells ringing among all the food industry. Instead of dismissing this study, industry should take it seriously and watch its impact on consumer behaviour with care.

Consumers are far from suffering “nutrition whiplash”. Consumers are taking more and more care over their health and, as we’re told continuously by the industry itself, “health and wellbeing” is the number one factor in food purchasing decisions right now.


HOT ISSUE

The link between diet and cancer

The food industry braced itself for flak following the World Cancer Research Fund's (WCRF) report linking diet to cancer. However, did the scale of the report mean its message for consumers was lost? ...

BLOG

Plenty of hot air as UK politicians grill Asda, Sainsbury's over merger

UK Parliamentary select committees at their best are meant to bring light rather than generate heat but this wasn't a select committee at its best....

BLOG

Asda and Sainsbury's - deal or no deal?

The proposed merger between Asda and Sainsbury's - two of the UK's 'big four' supermarkets - is, as expected, getting people hot under the collar....

BLOG

Carrefour, Google team up as France's online grocery shake-up continues

France's largest food retailers have made a number of moves in recent quarters to try to tap into the growth of the country's online grocery market - and this week another notable venture has been ann...



Forgot your password?