Blog: 
Ocado's bringing the best of France to the UK
Ocado's bringing the best of France to the UKPetah Marian | 22 July 2011
 |
Ocado launches the Reflets de France range with a giant Eiffel Tower made out of cheese |
Ocado seems determined to bring the best of France to the UK with its launch of Carrefour's Reflets de France range.
And how better to celebrate this partnership but with a sculpture of the Eiffel Tower made out of a combination of English Cheddar and Reflets de France Tomme de Savorie.
The PR stunt follows the the announcement of an agreement to sell Carrefour's products through online grocer Ocado in the UK. The range will comprise over 300 SKUs and include products like wines, olives, cheeses and other "authentic" French products.
BLOG
A bad fortnight for self-regulation
Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...
BLOG
Reckitt Benckiser clears final Mead Johnson hurdle
The final regulatory approval needed for the UK-based consumer goods giant's takeover of the US infant formula maker has been received, with the US$17.9bn deal set to be completed on Thursday (15 June...
BLOG
Barilla puts sustainability centre stage
Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...
Most Popular
Insights
- How could Whole Foods takeover affect suppliers?
- Minor role for direct-to-consumer in US e-commerce
- How Nestle's US candy review has divided analysts
- Amazon's move for Whole Foods will focus minds
- Why Big Data Collaboration could be the new ECR
News
- UK proposes end to free movement in Queen's Speech
- Moy Park among assets on block at meat giant JBS
- Nestle to work with Rabobank's Terra accelerator
- Brexit - UK makes offer on EU citizens
- Mars ends Wrigley distribution deal with Orkla
Market research
Get full access
