Blog: Dean BestOrkla goes with its gut on latest acquisition

Dean Best | 4 October 2016

Orkla, one of the largest consumer goods companies in the Nordic region, has added to its portfolio this week with an acquisition of a brand in the health sector.

The company has completed an agreement to acquire Polish brand Colon-C from A-Z Medica, a producer and distributor of natural herbal supplements, dietary supplements and cosmetics.

Orkla described Colon-C as "a leading brand in the constipation category and a strong market leader in the fibre segment".

Colon-C is to join Orkla's other brands targeted at improving the gut health of consumers. Orkla already owns the herbal medicine Husk and the antacid Samarin.

The deal underlines Orkla's interest in healthcare. The group's Orkla Health division already generates annual sales of NOK1.6bn, with a portfolio that also includes Möller’s omega-3, weight management brand Nutrilett and LongoVital dietary supplements. Orkla's health products are primarily sold through grocery stores, health food stores and pharmacies. The business counts the Nordic region, the Baltic states and Poland as the "home markets" for the products, although it says they have a presence "in many countries".

The move for Colon-C and the extent of Orkla's health-focused portfolio is another example of how a food or food-centric company is looking to grow its presence in the area, with Nestle also among the businesses steadily building its operations in the field of what it calls "health science".


Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?