Blog: Pay-as-you-please pays off

Catherine Sleep | 7 July 2004

A restauranteur in Salt Lake City has thrown away her price list and lets customers pay whatever they want to for the meals she serves. Could this work anywhere other than Utah?

One year ago, One World Café proprietor Denise Cerreta adopted an honour system which allows customers to stuff money into a donations box instead of paying a fixed price. And she’s just about making a profit.

The venture seems to have brought out the best in regular customers, who have donated many gifts including a vegetable plot, water bills and kitchen labour. It’s so refreshing to hear of a project like this paying off. Some customers must be tempted to take advantage of the system, but evidently most play fair. I bet many people are so impressed and startled by the initiative that they make generous contributions.

So, another restaurant joins my growing list of places to visit when I’m next in the States…

One World Café


Sainsbury's pulls the price lever

Sainsbury's, the UK's second-largest grocer, has set out plans for lower prices on a range of products, a move announced amid signs of pressure on its market share....


Intermarche broke rules with Nutella promo, French watchdog says

The pandemonium in stores of Intermarché as shoppers scrambled to grab jars of cut-price Nutella went viral - but the country's competition watchdog has announced the French retailer broke rules on se...


Big Food in investor spotlight this week at CAGNY

The senior management of a number of the major food manufacturers operating in the US will be in Florida this week for a key date on investor calendars....

Forgot your password?