Blog: Rainy summer hitting sales

Catherine Sleep | 8 September 2004

Another year, another wet British summer. Or so Somerfield would have us believe, although I don’t think it’s been that bad. And in any case, I never really understand why supermarkets have quite such a hard time as they say they do whenever it rains a bit more than usual.

I mean, I can see why ice-cream makers and their ilk are hard hit when the sun stays behind clouds, but surely summer-specific products are only a small part of a general supermarket’s range, and more to the point, if we’re not having BBQs, then surely we’re having supper inside, and therefore buying other foods from them instead?

It’s not like we stop eating. And we buy more umbrellas. And cocoa. So it’s not all bad news.

Poor summer weather hits Somerfield sales


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