Blog: Rainy summer hitting sales

Catherine Sleep | 8 September 2004

Another year, another wet British summer. Or so Somerfield would have us believe, although I don’t think it’s been that bad. And in any case, I never really understand why supermarkets have quite such a hard time as they say they do whenever it rains a bit more than usual.

I mean, I can see why ice-cream makers and their ilk are hard hit when the sun stays behind clouds, but surely summer-specific products are only a small part of a general supermarket’s range, and more to the point, if we’re not having BBQs, then surely we’re having supper inside, and therefore buying other foods from them instead?

It’s not like we stop eating. And we buy more umbrellas. And cocoa. So it’s not all bad news.

Poor summer weather hits Somerfield sales


BLOG

Tesco-Booker deal gets green light as UK grocery landscape shifts

Here in the UK, we've had two significant pieces of M&A news in the grocery retail channel in the last 24 hours....

BLOG

Getting the basics right online

Failed launches cost grocery brands operating in the UK over GBP30m per year - but ironing out mistakes made in listing new products online could help improve marketeers' chances of success, according...

BLOG

US trade body GMA loses another high-profile member

Just months after Campbell Soup Co. decided to leave The Grocery Manufacturers Association, the US lobby group is to see another major member leave....

just-food homepage



Forgot your password?