Blog: Dean BestRecession blues affecting kids, says Asda

Dean Best | 14 July 2009

Kids want less nowadays. That's the surprising conclusion of a survey from UK retail giant Asda, which says "pester power" is on the wane due to the downturn.

Some 1,000 parents and 600 children were interviewed by Asda and the company said the results showed that kids were becoming worried about the effect the recession was having on their parents.

Fourty-four per cent of kids say they are not asking for stuff "they don't really need", while more than half claim to be concerned about the downturn's impact on mum and dad.

Just 18% of parents thought little Janet and John were worried about the credit crunch.

Now, if UK kids really are taking more of an interest in the state of the economy, that concern, combined with financial lessons for kids in school, then, in the years to come, the country may not be so laden with debt.

However, children want stuff. It's in their DNA. And the parents among you will no doubt be preparing for a summer of: "Mum, can I have that?" "Ask your father." "Dad...."

One of my younger brothers turns 11 next week. And I can imagine the look on his face if I turn up with just a card and no pressie....


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