Blog: Reggae Reggae sauce to make UK TV debut
Michelle Russell | 16 April 2012
The man behind Reggae Reggae sauce, Levi Roots, has been busy since his appearance with his sauce on UK reality programme for inventors Dragon's Den in 2007.
Since securing a GBP500,000 (US$792,000) investment for the set-up of the brand from the programme's investors, the brand has been expanded into categories including ready meals, snacks and soft drinks.
It seems Roots is keen to capitalise on the success of Reggae Reggae sauce and is launching his first TV advertisement for the brand.
Teaming up with Wallace & Gromit creators Aardman Animations, the advert will feature an animated version of Roots cooking a barbeque in the back garden of a house in Brixton, singing the "It's so nice I had to name it twice" Reggae Reggae Sauce song. It will run from May through to August.
The GBP2m campaign will launch on ITV, and will also roll out in the cinema, as well as PR, online amplification, in-store POS and sampling.
Click here to view the television advert through creative agency JWT London's website.
BLOG
UK regulator shines light on Amazon's Deliveroo investment
Amazon's move to invest in UK food-delivery business Deliveroo caught the eye when it was announced in May – but it’s also attracted the attention of the country’s competition regulator....
BLOG
Amazon tries again in UK food delivery
Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....
Most Popular
Insights
- Covid sweetens China interest in functional candy
- Hatching new ideas – incubators, accelerators
- Plant-based meat's Asia optimism
- How Covid has shaped Brazil frozen-food market
- Covid-19 has closed digital age gap
News
- UK reveals latest figures for food exports to EU
- Kerry's talks over asset sale suspended
- Granarolo eyes M&A targets at home and abroad
- Germany changes rules on advertising food to kids
- Sweet Harvest Foods has new private-equity owner
Market research
- China In-depth PESTLE Insights
- Arla Foods amba - Strategy, SWOT and Corporate Finance Report
- Meal Kits (Prepared Meals) Market in South Korea - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
- Ice Cream in the Netherlands
- Processed Snacks (Savory Snacks) Market in Egypt - Outlook to 2023: Market Size, Growth and Forecast Analytics