Blog: Petah MarianRetailer seeks interesting brand extension

Petah Marian | 1 February 2011

Supermarket w/ GSOH seeks DTE someone w/ SI to meet IRL. Well at least that's the impression that Asda is conveying today with the launch of its online dating site today (1 February).

Lonely hearts will be able to find a partner using a system developed by UKDating, a company that creates dating solutions.

The grocery retailer said it launched the site after a survey of 10,000 customers showed that 71% of men and 64% of women look for a partner in their local supermarket before anywhere else.

While highlighting the usual dating preferences, the site will match you with partners based on your food preferences.

The move may come close to being the strangest brand extension by a UK grocery retailer, joining Tesco, which offers weight-loss retreats in Ireland.

* For dating site novices GSOH - Good sense of humour, DTE - Down to earth, SI - Similar interests, IRL - In real life


BLOG

Amazon tries again in UK food delivery

Perhaps today's most eye-catching corporate food story here in the UK is Amazon's decision to invest in food-delivery business Deliveroo....

BLOG

The heat is on at Hobnobs HQ

Andy Coyne visits snacks giant Pladis and hears about issues relating to football and sunny weather and learns of an admirable new initiative aimed at promoting positive mental health....



Forgot your password?