Blog: Petah MarianSainsbury reveals more of Fresh Kitchen in Twinterview

Petah Marian | 18 January 2011

Sainsbury

Sainsbury's has revealed more detail around its new Fresh Kitchen concept

Sainsbury's revealed more detail around its new Fresh Kitchen concept in a 'Twinterview' today, that is, an interview held over the social media platform, Twitter.

The great thing about such formats as they allow you to be selective about what you answer, so unfortunately we weren't able to get any depth on the retailer's plans to roll out the concept beyond its Fleet street outlet.

When faced with questions about its plans, it said that "We've only been open four days and are not in a position to talk about future plans".

Some of those participating did wonder "what we're all doing here then if Sainsbury's can't talk about the future plans of Fresh Kitchen".

However, the retailer did reveal that it spoke to a "big cross-section of customers to understand their lunchtime needs", that the lunchtime market is worth over GBP13bn and that it will consider making office deliveries "if the demand is there".

The retailer added that the stores are a "stand-alone concept", which are different from its in-store cafe. It said the stores offer the reassurance of "our values and a clear distinction from our supermarkets".

The majority of food is prepared daily in-store and includes sandwiches, salads and hot food.

 

 

 


BLOG

Do you get just-food's newsletters? You need to do something

If you receive just-food's newsletters, we have a message....

BLOG

UK consumers to cut back on fruit and veg - and point to Brexit, study says

Whatever your view on Brexit, a piece of research issued today (18 July) in the UK on fruit and veg consumption will likely unite more of you than last year's divisive vote....

BLOG

Cyber attack - another wake-up call for business

A month after an international cyber attack hit entities including the UK's National Health Service and Spanish telecoms giant Telefonica, another has caused havoc around the world, affecting business...

BLOG

A bad fortnight for self-regulation

Recent events in Canada, Brussels and the UK suggest the task of defending self-regulation as the best way to prevent the commercial activities by food companies from exacerbating childhood obesity is...

just-food homepage



Forgot your password?