Blog: Sainsbury’s gets nativity boost

Catherine Sleep | 7 December 2004

Sometimes retailers get a sales boost from an unexpected source. Supermarkets don’t usually get sudden rushes on household care products, but at Christmas, tea towels are hotly sought after as school kids line up to play shepherds in their school nativity plays. So, time to order in more tea towels, folks.

Now, I wonder, what do North Americans call tea towels? I have a funny feeling it won’t be ‘tea towel’. Maybe ‘drying cloth’ or something… or is it so rare that someone doesn’t have a dishwasher that tea towels are practically redundant? Answers to the usual address please.

Rush on tea towels




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